simply amazing relations

About Us

Today, an increasingly transparent, direct, high velocity communications environment demands something new and better. Our mission is to provide the most cost-effective public relations and marketing communications solutions available.

Before we tell you all about us let’s take a step back and tell you where and how it all started. It all started when a young girl as a freelancer, got tired of doing PR the usual commercial way. She wanted to do PR that would change not her fortunes, but those of her clients. PR that would eventually give back to society. PR that would make a difference. It is with these high ideals and a firm belief that she set up the seemingly impossible task of doing PR differently.
Aria PR is an independent, PR consultancy, with its Headquarters in Mumbai with pan India presence. The firm combines great strength in traditional public relations and media relations with an exceptional understanding of new media, Internet PR, marketing communication activities. Other specialist services include product PR and business to business promotion, issues and crisis management, public affairs, government relations and financial communications, corporate communication, event pr.

The firm was founded in 2009 . Aria’s own style is unusually discreet and low-profile, but its clients include some of the best-known businesses and a broad spread of major multinationals. At the same time, the firm is equally at home working with small and medium size companies, professional bodies and associations, as well as distinguished individuals. Aria’s management team offers a wealth of professional expertise and has a track record of proven, relevant experience and this ensures that client business is never delegated to inexperienced or unqualified personnel.
Our craft is public relations & we specialize in helping clients create, build and defend brands using unique ideas that can be executed across a variety of media. We focus on the right audience, the right channel and the right voice to build loyalty that lasts. Couple this with sophisticated brand-planning processes and it’s not uncommon to see our concepts leveraged across the entire marketing mix.
Aria still retains the objective it started off with – it still does PR differently, it still works for the fortunes of their clients and yes, it still does its best to give back to society.
In its ten long years, Aria has handled the communication needs of some of the biggest and best organisations and brands in the world .

Why choose us?


PR is our core competency and we partner with our clients in understanding their specific goals and needs and address such issues by creating strategic plans and fulfilling them to profit. The agency ensures that the message is communicated in a positive and clear manner to it’s respective target audience.Our ideas and strategies follow an extremely simple thought process – they should work for our clients. In short, what we offer, is a unique communication strategy for each of our clients. our expertise comprise of :

  • Strategic Positioning Corporate Relations/ Brand Management
  • Publications & Newsletters
  • Community Relations & Public Affairs
  • Direct Communications / Corporate Management
  • Internal Communications /External Communications
  • Crisis Communication
  • Marketing Communications
  • Financial Communications Corporate & Brand Identity Development
  • Media Relation activities
  • Events, Tradeshows & Seminars

Meet the Team

Founder & CEO, Aria Communication

“Every situation is what one makes it to be”. With that as an axiom Shweta Powar completed post graduation in Philosophy, & possesses an acute understanding of the PR industry. As a child she always wanted to fly high & the dream came true when she started her career with Jet Airways. But as Sky is not the limit, she always thrived to do her work differently. With two years of experience with Jet & simultaneously pursuing her Diploma in Advertising & PR, she aimed at doing her work differently. After that she started as a professional freelancer with one account in kitty. Since then there has been no looking back & started her own PR Agency “ARIA COMMUNICATION” . As doing things differently was always an agenda she ensured that the PR promotion of every client had some USP in itself. With over 18 years of experience in PR, my core areas of specialization in PR include Real Estate, Healthcare, Education, Wellness, Technology, Lifestyle & Celebrity PR. Ethics, passion and the urge to do something different for each and every client is what separates her from the peers. Thats the reason today ARIA COMMUNICATION is the one of the only agency in India that assures deliverables to its client because of its commitment towards work, professionalism & belief in doing its work differently

Managing Director

After retirement from first class cricket Kiran Powar and with an aim to accept new challenge Mr.Kiran Powar plunged in PR to strategically take the Agency and provide it into a global and strong communication platform.

A cricketer by profession, he built the foundations of ARIA and led the servicing of prestigious clientele comprising over op Indian conglomerates.

He also initiated Powerplay Sports Management a different unit under ARIA which completely and exclusively caters to events, media relations, sports infrastructure, brand endorsements, for any kind of sports worldwide.