Aria Communication is one of the leading PR firms in India that partners with
businesses, organisations, and individuals to promote, transform, and protect
their brands and reputations. With a Pan-India presence, we build and deliver
communication strategies that provide our clients with a path to lead, and win
the trust of their stakeholders and audiences.
To provide unparalleled communication solutions that CLIENTS prefer, MEDIA trusts and OUR TEAM are proud of.
Adding value to your identity
Creativity �?Doing things differently through generating new ideas and thinking outside of the box
Shweta Powar is the Founder and CEO of Aria Communication, one of the leading PR
organisations in the country. Under her leadership, Aria Communication has
successfully delivered next-generation solutions to brands, businesses, and
organisations. With a relentless pursuit of ideas and strong media relations, over the
last 20 years, Shweta has helped numerous companies to grow, transform and
achieve their business goals, including managing crisis situations.
She has successfully integrated traditional and digital PR tools to build an
organisation differentiated by the depth of its specialised expertise and innovative
techniques. Shweta has ensured that Aria Communication stands on its commitment
on deliverables. She is also responsible for all aspects of the company’s growth,
execution and business strategy.
Today, Aria Communication works with companies from various sectors like real
estate, health, and wellness, beauty, start-ups, education, lifestyle, celebrities,
sports, film, and entertainment, making them into leading brands across industries.
Shweta stands for women’s empowerment and is proud to have an all-women team.
She believes that the “time has come for women to lead from the front and play a
key role in the economic growth of the country.”
Rohini Sarkar is an experienced, innovative, and agile Chief Operations Officer at Aria Communication. She is innovative with ideas that the internet loves and impacts how the audience interacts with brands and has a never-ending thirst for learning and developing. Rohini leads clients’ portfolios and campaigns along with managing a team of young PR professionals. She is keen on achieving communications and business objectives to build new revenue streams for the company. Over time, Rohini has demonstrated the ability to effectively multitask, delegate and manage assignments in a fast-paced corporate environment.
One of the partners of Aria Communication, Sanjay Rammoorthy has been an
integral part of the Indian media industry for over three decades. From print-
dominated media in the mid-nineties to the emergence of news television and now
digital journalism, Sanjay has seen it all. He has worked with leading organisations
like Ananda Bazar Group, Business India, Plus Channel, Ogilvy Public Relations, Zee
News, Sahara News Television where his strategic decisions and leadership qualities
have been appreciated time and again.
Sanjay has counselled multiple brands like Kalyan Jewelers, Airtel, Zero –B, Gitanjali
and worked with mega infrastructure corporations like MMRDA, MMRC, Reliance
Infrastructure, and Metro-One. He has also held media training sessions with over
50 CEOs and 200 senior managers. As a journalist, Sanjay has done grass root
reporting on elections in states like Kerala, Tamil Nadu, Maharashtra, and Goa. He
anchored ‘Talking Stock’, an investor awareness series on Zee News, and extensively
covered the financial markets.
Venkatesh Somaiyyaji works with Aria Communication as one of its integral partners. With three decades of Public Relations behind him, Venkatesh specialises in creating and implementing complex and critical PR strategies for clients. His expertise lies in the sensitive management of clients’ interests in the event of a conflict, helping clients overcome legal, financial, and political challenges. He has served as a Head of Media Relations for India’s top Public Relations forms. At Adfactors PR, he spearheaded “CRISIS24X7,” the country’s only litigation and issue management PR platform.
Aditya Anand has vast expertise in writing material that engages and attracts a specific audience, making him an expert in both the media and communications fields. He has worked as a journalist and editor for 20 years, both in print and online media. Aditya researches, writes, edits, and curates’ client-specific content to meet their end-to-end communication goals. He developed and implemented a reader- driven news approach while maintaining a good reputation with The Hindu, Times Group, Dainik Jagran Group, and Dempo Group, Goa. He has previously spearheaded the formulation and execution of a reader-driven news strategy while retaining a strong reputation among the country's reputed media organisations such as The Hindu, Times Group, Dainik Jagran Group, and the Dempo Group, Goa. Aditya, a tenacious former journalist-turned-communications expert, has the critical analysis, crisis mitigation, and communication planning expertise necessary to realise the client's commercial and news goals. His knowledge of journalism assists him in communicating benefits and solutions to the intended audience while maintaining an eye on search engine optimisation.